The Economics of Innovation
New opportunities for improving business processes are provided by technology. Market conditions provide financial foundations to enable them.TORONTO, ON - February 18, 2010 - When the shipping rate comparison website ShipGooder.com first launched at the end of 2007, economic conditions were comparatively more stable and robust than the market conditions of 2010. ShipGooder’s innovative service allowed website visitors to input an origin and destination zip code to see instant price comparisons from major carriers, including FedEx, DHL, UPS and the U.S. Postal Service.
Aimed at business users and consumers, ShipGooder’s simple-to-use price comparison service was an instant success, garnering rave reviews from technology blogs as well as national media from outlets across the country. The Wall Street Journal remarked that ShipGooder provided its visitors with the ability to “find the best deals”. MSNBC announced that "this site is both a time saver and money saver." The Washington Post proclaimed, “ShipGooder is, hands down, the fastest and the easiest.”
As market conditions took a turn for the worst at the end of 2008, ShipGooder’s intrinsic value was suddenly appreciated more than ever. Business users flocked to the website as a means of finding cost-effective shipping solutions, providing them with strong competitive advantages. Consumers with tightened purse strings were hungry for deals – ShipGooder’s wide range of locally-sourced couriers, messengers and delivery services supplied a range of local bargains.
In essence, the innovation behind ShipGooder’s service has always provided tremendous value, but market conditions have proven to be the primary driver of financing the company’s success.
"ShipGooder launched at precisely the right time,” said Nancy Chafee, VP of Marketing for ShipGooder, Inc. "Economic cycles have fueled demand for our instant shipping rate comparison service, adding tremendous growth to our visitor base and number of paying subscribers,” she added.
"Since our inception in 2007, ShipGooder’s Rapid Rate Search technology has effectively provided millions of rate search results matching shipping service providers to customers," added Franc Vodopivec, President of ShipGooder. "Although economic market conditions are a factor for creative awareness for customers seeking competitive offerings, ShipGooder.com also provides local carriers with the ability to compete with national services in a medium where new customers are won using good, old-fashioned competitive advantages. What could be more innovative than that?" he added.
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About ShipGooder, Inc.
Toronto-based ShipGooder, Inc. was founded in October 2006 after many years of preparation and planning to develop a multi-carrier rate engine that allows users to quickly compare services from national, regional and local couriers. ShipGooder.com provides an easy, fast rate engine to obtain the best shipping rates by comparing local, regional and national courier companies.
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